Local SEO Guide

The SEO Tool Kit: 10 Ways to Improve Your Local Ranking

Are you a local business owner looking to improve your online presence? We know this can seem like an impossible task, but the best place to get started is by improving your SEO.

Local SEO is the key to attracting more customers to your business, and it’s not as complicated as it may seem.

In this blog post, we’ll cover 10 essential tips to help you improve your local SEO and get your business seen by more people.

10 Tips on How to Improve Your Local SEO:


    1. Use the right keywords and local search terms.

      This entails setting aside time to research the words and phrases your customers use to find businesses like yours in their local area on search engines. Once you’ve figured out what they are, you can begin targeting them by sprinkling them throughout your website, content and title tags.

    2. Create a Google My Business profile.

      This involves creating a free listing on Google My Business that includes your business name, address, phone number, and other important information so that your clients can find you easier. Many agencies like Tradies.Biz will offer a package where they’ll handle set up, continual updates, as well as optimisation on key items like map packs.

    3. Make sure your business appears in map packs.

      Optimise your Google My Business profile to help your business show up in the map pack, which is the section of the search results page that shows local businesses on a map.

    4. Build local citations.

      Get your business listed on online directories and other websites that are relevant to your industry and location. This can help improve your local SEO by building backlinks to your website.

    5. Optimise your website for mobile.

      Make sure your website is mobile-friendly and easy to use on smartphones and other mobile devices. This is more important than ever as mobile search is becoming increasingly important for local SEO.

    6.  Utilise online reviews and feedback.

      Actively encourage your customers to leave reviews and feedback for your business. They can do this on sites like Google My Business, Yelp, and other review sites.

    7. Add location pages to your website.

      Create specific pages on your website for each location of your business. This includes information about the local area, hours of operation, and contact information.

    8. Use schema markup to improve search visibility.

      Add schema markup to your website. This is a type of code that helps search engines better understand the content on your site and can improve your visibility in search results.

    9. Incorporate local content into your website.

      Create content on your website that is specific to your local area. This can be things such as blog posts about local events, news, or attractions, highlighting your region.

    10. Get involved in local events and sponsorships.

      Participating in local events and sponsoring local charities or organisations. This can help build relationships in the community and improve your local SEO by generating backlinks and social media mentions.


Local SEO is critical for businesses that want to attract more customers from their area. By following these ten tips, you can improve your local SEO and make your business more visible online. From using the right keywords to creating a Google My Business profile and building local citations, there are plenty of strategies you can use to improve your online presence and attract more customers to your business.

Need to work on your Local SEO but not sure where to start?

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