It’s no secret that marketing is a crucial part of running a successful business, and that includes the trades industry. With so much competition out there, it’s important to be proactive with your marketing efforts. But with all the marketing channels and strategies available, it can be tough to know where to start. That’s why we’ve put together a list of five marketing must-do’s for tradies. These tips will help you increase your visibility, build trust with potential clients, and ultimately grow your business.
So, whether you’re just starting out or looking to level up, here are 5 must-do’s for marketing strategy!
1. Build a professional & user-friendly website
Your website is the online face of your business, so it needs to be great. Make sure it’s easy to navigate, has a clear description of your services and rates, and prominently displays your contact information. You may want to include some photos of your work or some customer testimonials to help visitors get a sense of what you do.
2. Get your website to show up on Google
Having a website is great, but it’s even better if people can find it. One way to improve your website’s visibility is by using SEO (Search Engine Optimization) techniques. This includes using relevant keywords, meta descriptions, and alt tags on your website. You can also consider running a Google My Business profile to show up in local search results.
3. Use social media to show off your skills
Social media platforms like Facebook, Instagram, and TikTok are great tools for showcasing your work and engaging with potential customers. Post photos and videos of your best projects, and reviews from customers. If you are not sure what to post there is so much inspiration online, check out what some of your favourite tradies are posting. Lastly, it’s always important to respond to comments and messages, it might just lead to another job!
4. Ask satisfied customers to leave reviews and tell their friends
Word-of-mouth marketing is one of the most powerful forms of advertising. When potential customers are considering your service, if they can see that your customers have had a great experience and that your work is of a high quality, they feel far more confident in booking you in. When you make a customer happy, ask them to leave a review on your socials, and to spread the word to their friends and family. You may even want to offer them a discount or free service for each referral they send your way.
5. Pay to play
Paid digital advertising can be a great way to reach more potential customers. Consider running paid ads on Google or Facebook to target people in your area who are looking for your services. Make sure you set a budget and track your results to ensure that you’re getting a good return on your investment.
All of these things, wither done by themselves or in conjunction with the others, are going to help you be more visible to your potential customers and help you to you grow your business.
We understand though, that with so much else happening in your business, it can be hard to find the time or to know where to start.
That’s where we come in.
If you want to take your marketing to the next level, we would love to chat with you about how we can make your business more visible and keep your phone ringing.
Get in touch with us today!