GOOGLE ADS For Tradies: The COMPLETE Tool Kit
Welcome to our guide to Google Ads for Tradies & Service Businesses!
As a tradie, you’re always on the lookout for ways to grow your business and generate more leads. One effective way to reach potential customers is through Google Ads. Google Ads, previously known as Google AdWords, is an online advertising platform that enables businesses to display ads to people who are searching for products or services on the internet. In this comprehensive guide, we’ll discuss the advantages of using Google Ads for your tradie business, and provide you with a detailed, step-by-step approach to creating your first Google Ads campaign.
What Are the Benefits of Google Ads?
Before we dive into the specifics of setting up a Google Ads campaign, let’s first explore the benefits of using Google Ads for your tradie business.
It targets people who want what you have.
Google Ads allows you to target potential customers who are actively searching for the services you offer. This means that you can reach people who are already interested in your services and are more likely to convert into customers.
When done well, it’s cost-effective.
With Google Ads, you only pay when someone clicks on your ad. This means that you’re not wasting money on advertising to people who are not interested in your services.
It increases your visibilty to potential clients.
Google Ads can help increase your visibility in search results, making it easier for potential customers to find your business.
It gives you measurable results.
Google Ads provides detailed metrics and insights, allowing you to track the performance of your campaigns and make data-driven decisions to improve your ROI.
What are the different types of Google Ads?
There Are Several Different Types Of Google Ad Campaigns That You Can Run Depending On Your Business Goals And Target Audience. Here Are Some Of The Most Common Types Of Google Ad Campaigns:
1. Search Ads
Search Ads are the most common type of Google Ads. They appear at the top and bottom of the Google search results page when someone searches for a keyword that you are targeting. Search Ads are effective for driving traffic to your website and generating leads.
2. Display Ads
Display Ads are visual ads that appear on websites and apps that are part of the Google Display Network. They can be in the form of banners, images, or videos. Display Ads are effective for increasing brand awareness and reaching a wider audience.
3. Video Ads
Video Ads are ads that appear on YouTube and other video platforms. They can be in the form of skippable or non-skippable ads, and they can be targeted based on demographics, interests, and behavior. Video Ads are effective for engaging with your target audience and telling a visual story about your business.
4. Shopping Ads
Shopping Ads are ads that appear at the top of the Google search results page when someone searches for a product that you are selling. They feature an image of the product, the price, and the name of the retailer. Shopping Ads are effective for driving traffic to your online store and increasing sales.
5. App Ads
App Ads are ads that appear in other apps that are part of the Google Display Network. They can be in the form of banners or interstitial ads, and they can be targeted based on user behavior and app usage. App Ads are effective for increasing app installs and driving engagement.
6. Performance Max
Performance Max campaigns are a new type of Google Ad campaign that use machine learning to automatically place ads across Google’s entire network of properties, including search, display, YouTube, and Gmail. Performance Max campaigns are effective for businesses looking to maximize their online presence and drive conversions across multiple channels.
How do I set up a Google Ads campaign?
Define Your Goals and Target Audience
Before you start setting up your Google Ads campaign, you need to define your goals and target audience. What services do you want to promote? Who is your target audience? By answering these questions, you’ll be able to create a targeted campaign that resonates with your potential customers.
Conduct Keyword Research
Keyword research is the foundation of any successful Google Ads campaign. You need to identify the keywords that potential customers are using to search for your services. There are various keyword research tools available, such as Google’s Keyword Planner and SEMrush. Use these tools to identify high-volume, relevant keywords that you can target in your campaign.
Create Your Ad Campaign
Now that you have your target audience and keywords, it’s time to create your ad campaign. In Google Ads, you can create different types of campaigns, such as Search, Display, Video, and Shopping campaigns. For a tradie business, we recommend starting with a Search campaign. In a Search campaign, your ads will appear at the top of search results when someone searches for your target keywords.
When creating your ad campaign, you’ll need to write compelling ad copy that resonates with your target audience. Your ad copy should highlight the benefits of your services and include a clear call-to-action.
Set Your Budget & Bids
To get the most out of your ad spend, it’s important to carefully consider your budget and bid strategy. This involves determining how much you are willing to spend on your campaign each day or month and setting bids for each keyword you are targeting. By setting a realistic budget and bids, you can ensure that your campaign stays within your financial constraints while also maximizing the potential return on investment. Remember to consider factors such as competition, seasonality, and the cost of your product or service when setting your budget and bids.
You can also use bid strategies such as automated bidding to help you stay competitive and achieve your campaign goals. By setting your budget and bids strategically, you can get the most out of your Google Ads campaign and reach your target audience effectively.
Monitor & Optimise Your Campaigns
Once your campaign is live, it’s important to monitor its performance and make optimisations to improve its ROI. This involves analysing key metrics such as click-through rates, conversion rates, and cost-per-click to identify areas of improvement. By regularly monitoring these metrics and making adjustments to your campaign as needed, you can maximize your return on investment and drive more leads and sales for your tradie business. Some of the specific tactics you may want to use include testing different ad variations, adjusting your bids to target the most profitable keywords, and optimising your landing pages to improve conversion rates. Remember, the key to success with Google Ads is to continually monitor and refine your approach to ensure that you are getting the best results possible.
What are some essential tools for running Google Ads Campaigns?
There are various tools available that can help you with your Google Ads campaigns. Here are a few that we recommend:
Google Analytics is a free web analytics service offered by Google that provides valuable insights into website traffic and user behaviour. It allows website owners and digital marketers to track various metrics such as the number of visitors, pageviews, bounce rate, time spent on site, and conversion rates. The platform also provides data on user demographics, geographic location, and device types used to access the website.
Google Keyword Planner is a powerful tool for any business looking to improve their online visibility through Google Ads. By identifying and targeting the right keywords, advertisers can increase their website traffic, generate more leads, and ultimately, grow their business.
SEMrush is an all-in-one digital marketing tool that provides insights into your competitors’ strategies and helps you optimise your campaigns. With SEMrush, you can conduct keyword research, track your rankings, and analyze your competitors’ ads and landing pages.
AnswerThePublic is a free keyword research tool that provides insights into the questions and queries that users are searching for on search engines such as Google. For local businesses, AnswerThePublic can be a valuable tool for identifying the most popular and relevant questions related to their products or services and optimising their website content to appear in local search results.
What Are Some FAQ’d when it comes to Google Ads for Tradies and Service Businesses?
How much does it cost to run a Google Ads campaign?
The cost of running a Google Ads campaign varies depending on your budget and the competitiveness of your keywords. You can set a daily budget for your campaign and adjust your bids for each keyword to control your costs.
How do I know if my Google Ads campaign is working?
You can track the performance of your Google Ads campaign through Google Ads reporting tools. These tools provide data on the number of clicks, impressions, conversions, and other key metrics, allowing you to evaluate the effectiveness of your campaign and make any necessary adjustments.
What types of businesses are best suited for Google Ads?
Google Ads can be beneficial for a wide range of businesses, including tradies and service businesses. It’s especially useful for businesses looking to generate leads, drive traffic to their website, and increase their online visibility.
How do I choose the right keywords for my Google Ads campaign?
Choosing the right keywords for your Google Ads campaign is crucial to its success. You can use keyword research tools to identify relevant and high-traffic keywords, and then create targeted ads that are tailored to those keywords.
Can I target specific geographic locations with my Google Ads campaign?
Yes, you can target specific geographic locations with your Google Ads campaign. You can choose to target entire countries, specific regions, or even individual cities or zip codes.
How long does it take to see results from a Google Ads campaign?
The timeline for seeing results from a Google Ads campaign can vary depending on the competitiveness of your industry and the effectiveness of your ads. Generally, you should start to see results within a few weeks of launching your campaign, but it may take several months to fully optimise your campaign and see significant results.
How Can TradiesBiz Help with Google Ads?
To get the most out of your ad spend, it’s important to carefully consider your budget and bid strategy. This involves determining how much you are willing to spend on your campaign each day or month and setting bids for each keyword you are targeting. By setting a realistic budget and bids, you can ensure that your campaign stays within your financial constraints while also maximizing the potential return on investment. Remember to consider factors such as competition, seasonality, and the cost of your product or service when setting your budget and bids. You can also use bid strategies such as automated bidding to help you stay competitive and achieve your campaign goals. By setting your budget and bids strategically, you can get the most out of your Google Ads campaign and reach your target audience effectively.